Brand
Media Kit
Brand assets, guidelines, and resources for press, partners, and community builders working with HUMΛN.
Naming
The company and product brand is HUMΛN (with lambda Λ). Do not write HUMAN in all caps with A in public materials.
Logos
HUMΛN
Use the wordmark on dark backgrounds. For light backgrounds, invert carefully or request a light asset.
Colors
- Terracotta — Primary brand (
--color-brand-terracotta) - Page — Canvas (
--color-background-page) - Text — Primary text (
--color-text-primary) - Muted — Secondary text (
--color-text-muted)
Typography
UI and marketing body: Source Sans 3. Code: JetBrains Mono. Both load from self-hosted fontsource packages — not Google Fonts.
Voice & Tone
- Direct and precise — strong verbs, no filler.
- Technical-but-human — clear without talking down.
- Grounded, not hype-driven — capability over superlatives.